PDF Download Retailing Management, by Michael Levy, Barton A. Weitz
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Retailing Management, by Michael Levy, Barton A. Weitz
PDF Download Retailing Management, by Michael Levy, Barton A. Weitz
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"Retailing Management, 5/e", by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, this [Levy and Weitz, "Retailing Management"] is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
- Sales Rank: #11290513 in Books
- Published on: 2003-03-01
- Format: International Edition
- Original language: English
- Dimensions: 10.00" h x 1.06" w x 6.97" l,
- Binding: Paperback
- 800 pages
About the Author
Michael Levy is a professor of marketing at Babson College.
Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Get correct edition
By Ann
Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website.
Be careful when purchasing this book.
6 of 7 people found the following review helpful.
Basic introduction with a few bright spots
By Denis Benchimol Minev
This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.
0 of 0 people found the following review helpful.
Excellent Price
By F. Huang
Great Price! The international edition is much cheaper than the regular. Except for the cover, everything else is the same! It came brand new with seal. Fast shipping too.
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